Sunday morning, coffee mug within reach, screen across my dancing fingers on the keyboard, and a smile upon my face, despite the fact that one hour has been stolen from my night’s sleep. I guess it’s officially spring, but I’m not high on flowers and balmier days – I’m high on translation and on working […]
A few days ago I was watching a video as part of a MOOC (Massive Online Open Course) about Spain and its culture. The speaker mentioned bullfighting and how rooted it is in Spanish culture (to my dismay, I must say), something that becomes obvious through the many everyday expressions we use that stem from […]
‘CEO’, ‘community manager’, ‘coach’, ‘brainstorm’, ‘casual’, and the list goes on and on. Regardless of your mother tongue, you probably recognise these English words from hearing or seeing them in your own language. These are Anglicisms – intruders that sneak in and settle in a host code. Given the pace at which science and technology […]
Translators are a bit like a chameleon. Yes, we translate, but we are down-to-earth realists who understand the importance of diversification. Editing & proofreading, copywriting, project management, teaching, transcription, voice-overs… These are some of the obvious add-ons to our service list, but what about the not so obvious? As linguists, we have a powerful tool […]
Now, this is for real: the last part of the series! This is a continuation of the previous post on marketing. In it I wrote about creating a brand and using social networks, among other topics. Today I’m going to jump straight into a powerful marketing tool: your own website. f) Website: I already wrote […]
I thought part 5 would be the last post of the series, but as it turns out, I’ve had to split it into two due to its length. On this occasion I’d like to talk about marketing, a word that makes many translators cringe. Selling oneself – it may sound too direct, but that’s exactly […]