‘CEO’, ‘community manager’, ‘coach’, ‘brainstorm’, ‘casual’, and the list goes on and on. Regardless of your mother tongue, you probably recognise these English words from hearing or seeing them in your own language. These are Anglicisms – intruders that sneak in and settle in a host code. Given the pace at which science and technology […]
As many Spanish people, I grew up in a household where feelings were sparingly shown and articulated. For many of us, all the ‘I love you’, ‘I’m so proud of you’ and heaps of hugs and making up belonged in the telly, and more specifically in the cheesy American TV shows from the 90s focused […]
People talk about how important it is to get out of one’s comfort zone to improve our knowledge and test ourselves. For me, as for many freelance translators who spend most of their time in their ‘home caves’, networking can be considered a light version of leaving my comfort zone. I live in London, where […]
Translators are a bit like a chameleon. Yes, we translate, but we are down-to-earth realists who understand the importance of diversification. Editing & proofreading, copywriting, project management, teaching, transcription, voice-overs… These are some of the obvious add-ons to our service list, but what about the not so obvious? As linguists, we have a powerful tool […]
Now, this is for real: the last part of the series! This is a continuation of the previous post on marketing. In it I wrote about creating a brand and using social networks, among other topics. Today I’m going to jump straight into a powerful marketing tool: your own website. f) Website: I already wrote […]
I thought part 5 would be the last post of the series, but as it turns out, I’ve had to split it into two due to its length. On this occasion I’d like to talk about marketing, a word that makes many translators cringe. Selling oneself – it may sound too direct, but that’s exactly […]